The fields of marketing and communications are not the same (except where I work, at Edmonton Public Library, where for whatever reason they are lumped into one department: “Marketing and Communications”), but they are related. So even though this is a communications blog, here’s something cool I discovered in the marketing world recently.
In fact I came across something this week that seems to have the potential of something that goes against the well-established way of creating marketing campaigns (what are the words - disruptive? Purple Cow?)
I saw a piece on Martin Lindstrom’s video blog about something called BootB. The concept is this: clients and creatives create accounts on the BootB website. (Clients at this point include UNICEF, Lego, and Disneyland Paris). Clients post project briefs (including budget $$$) to the site, and creatives can submit their pitches and ideas to the client, who picks the one they like best and awards the project to the winning pitcher. BootB takes 10 per cent. That’s it. Clients can be anyone, anywhere in the world with a great idea, not just big expensive ad firms, and the pitches are actually anonymous until the winner is selected, so the client is literally picking the best idea, without knowing who it’s coming from.
What an interesting - dare I say “Web 2.0″ - way of doing this. I’ll certainly be watching to see how the use of this site develops in the next few weeks and months, but at least conceptually, I think they’re onto something.
Posts RSS
