Communications Counterculture

Longtime communications and social media guru Shel Hotlz posted what for him almost rates as a rant, or at the very least some honest venting, at the pushback many organizations are now giving to Web 2.0 practices in corporate communications.

His post

Best quote: “Companies ignore the fundamental changes to communication at their peril.” That’s about it. We’re not talking about a few new tools to use in the same kind of PR, media relations, internal communications and marketing practices of the past 30 years. I think it’s becoming increasingly clear we’re talking about a complete shift of the ground, and the path that these new tools (blogs, wikis, video sharing etc) have us on will take us to a completely different place than where we were stuck for so long. Pushback comes from those who are scared to death of change (read: the companies Seth Godin regularly refers to as dinosaurs headed for extinction).